Hallmark has proven records with a number of blue chip clients including Alexander Forbes, Regent, Execuline, BMW SA and CIB. The strategic direction of the group is to continue to focus on niche clients with distinctive needs. Hallmark has achieved success in this arena and by engineering the business to cater for these specific client requirements, will continue to attract clients of this nature.
Hallmark operates nationally (within the borders of SA) with central distribution, logistics and sales points in Gauteng (Johannesburg). The rationale for this strategy is due to the higher salvage returns in the Gauteng region. Hence, all salvage is collected at various points around South Africa, placed in holding depots and once claims have been finalised, Hallmark collects such salvage to dispose of in its centralised distribution points. In addition, centralised control promotes administrative efficiencies and logistics management. Centralisation lends itself to the better utilisation of insurance resources to facilitate all respective claims processes.
Hallmark’s competitive advantage is based on a fixed percentage fee to clients, hence guaranteeing the payment for salvage in a 14 day period. In addition, the key to Hallmark’s success is the centralization of all management, storage and sales functions, which drives considerable operational efficiency.